IOS and Android continue to push out Windows Phone and others

Mar 18, 2017, 00:57
IOS and Android continue to push out Windows Phone and others

BlackBerry OS is clinging to 0.1% share there, down from 0.2% a year earlier.

MWC 2017 was an example that the world is turning into a two-OS battle instead of having a diversity - BlackBerry introduced the Keyone with Android and already ditched BlackBerry OS and Nokia, once flying the Windows Phone flag is now in camp Android.

In its opening statement, Kantar says: "It is clear that there will only be two smartphone ecosystems moving forward - iOS and Android".

Android's smartphone sales market share fell slightly in the USA by 1.8 percentage points (pp) year-over-year (YoY), from 58.2% to 56.4%.

It goes without saying that Windows phones are expected to continue declining in most markets, especially because nothing has changed in the last 12 months and with Microsoft remaining tight-lipped on its mobile vision, it is hard to believe that too many users and developers can find a good reason to stick with the platform. Android's share in the USA fell to 56.4% at the end of the quarter ending January 2017 compared to 58.2% in the same period a year ago. Some believe that the company will deliberately avoid describing the device as a "phone", distancing itself from its smartphone struggles. Nokia, which was the largest Windows Phone manufacturer, has gone down a similar path with its new 3, 5 and 6 Android smartphones, developed by HMD Global.

Across the Channel, in France, it was a very similar story for all major platforms.

Even though iPhone shares also declined in Spain and Japan over the same period a year prior, respective losses were 1.2 percent and 0.8 percent in the two markets, a far cry from the 8.4 percent slump in China.

February's Mobile World Congress 2017 demonstrated the true state of the market, with re-emerging brand names Nokia and Blackberry capturing a lot of attention, but now operating on Android rather than on their own legacy operating systems. Both of those Huawei models are strong sellers in price-conscious markets like Italy and Spain.

In Asia, Android showed overwhelming dominance, accounting for 83.2% of the smartphones sold, a rise of 9.3%.

You can check out the smartphone sales market share over time for these markets, and others, with the interactive Kantar Worldpanel ComTech visualization tool.