Why sales of Ivanka Trump products surged in February

Mar 12, 2017, 00:54
Why sales of Ivanka Trump products surged in February

It appears the Neiman Marcus boycott of Ivanka Trump merchandise is over.

A spokesperson for Ivanka Trump's brand has not yet returned TooFab's request for comment.

Slice Intelligence reports that USA sales of Ivanka Trump products on Amazon (AMZN, Tech30) were up 332% in February compared to a year prior.

Abigail Klem, who took over as president of the brand after President Donald Trump's daughter stepped down in January, said the company has seen near-unprecedented success since last month.

The Ivanka Trump fashion label was in the headlines during February when Nordstrom dropped the brand from stores when it was attacked by President Trump on Twitter. He also said that some of the weeks in the February month displayed really great performance, which has never been experienced before.

"To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us", the U.S. spokesperson for the London-based company Sarah Tanner told Fox News on Wednesday. The company's perfume became Amazon's bestseller, and the online giant replaced Nordstrom as the largest seller of the brand, CNBC reported on Thursday.

As she addressed President Trump's tweets calling out the retailer for dropping Ivanka Trump products during an appearance on "Fox & Friends", Conway urged viewers to "go buy Ivanka's stuff".

Whether the trend will continue in the future is uncertain, but Klem said they could see an eight percent increase in sales in March. These figures, however, appear to have plateaued, as sales began "tapering off" toward the end of last month. Orders were "unusually large" across most of the first daughter's branded products, but heels and dresses were the first- and second-best selling products respectively.

At Macy's, sales for the brand were up over 148%, while at Bloomingdale's they increased by 29.5% showed information from the research firm.

"We actually feel super optimistic because, I think, one, a lot of people support Ivanka, even across both political parties".

Fashion search engine website Lyst also claims that Ivanka Trump ranks as their top brand on their website - though this may be a reference to people simply searching the product, not buying it. Lyst offers its visitors a list of products from any searched brand at various retailers as well as second-hand and outlet websites.

Since February 2017, #nordstrom stock increases 7% while @IvankaTrump clothing line increases over 300%.