Burger King debuts Whopper ad that triggers Google Home devices

Apr 13, 2017, 01:31
Burger King debuts Whopper ad that triggers Google Home devices

But last week, that first line - the only line that Google Home reads - was changed to: "The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun".

This ad from Burger King is pretty clever, with the company using a brief TV spot to briefly take over Google Home units and continue the Whopper ad.

The 15-second advertisement features an actor standing next to a television and a Google Home. The man in the commercial is holding a the fast food chain's signature Whopper while explaining that 15 seconds just isn't enough time to describe the sandwich. But I got an idea. Of course, it's not entirely clear how the ad's performance will play out now that Google has cut the cord. So, they've chose to have your Google Home, or other Google device do most of the work and advertise for them.

Burger King is unveiling a frightful, genius, infuriating, hilarious, and maybe very poorly thought-out ad today that's created to intentionally set off Google Homes and Android phones.

The edit history of that particular Wikipedia page sort of looks like a war zone between the site's editors, vandals, and BK's marketing team (and in a truly meta moment, you can already read all about that controversy on the Whopper's own Wikipedia page). As of Wednesday afternoon, Google Home no longer responds to the commercial's voice command.

TV commercials have historically triggered assistants unintentionally and often to comedic effect.

The Burger King ad caught the attention of New York Times journalist Farhad Manjoo, who concluded that such advertising would also pose a problem for Amazon, whose "Echo" virtual-assistance devices have sold in the millions. "We think about our guests' perception and their perspective on how we interact with them, but on balance we felt this was a really positive way to connect with them". In February, Google Home users complained about hearing an audio promotion for Disney's Beauty and the Beast movie as part of My Day, a collation of weather forecasts, commute updates, calendar appointments, and news. The spot is supposed to begin running in prime-time slots across the U.S. today on networks including History, Spike, Comedy Central, MTV, E!, and Bravo, and it will air during Adult Swim, The Tonight Show, and Jimmy Kimmel Live.